Paula Salgado is a Marketing Consultant at Aligned Dental Partners.  With over 30 years in Marketing, she provides hands on experience to implement customized marketing solutions to dental practices, dental groups and dental support organizations that attract more patients and track the return on their investment. Paula works diligently to support the impact of the current marketing efforts and customized marketing growth plans. In this role she effectively manages a variety of tasks, projects, and negotiations and she has a passion for data analysis and crafting predictable, repeatable outcomes, along with expert knowledge in developing and executing consultative solutions for our clients.

After going to UCONN where she majored in Marketing, Paula spent seven years living in Coro, Venezuela, as the owner and operator of retail/wholesale bakery and grocery store. She then returned to the US to begin her career in marketing. That included more than 25 years in multimedia sales, from newspaper ads to billboards, direct mail, radio, and cable TV. Paula went on to help launch huge online pioneers such as cars.com, space.com, and match.com while working at FloridaToday (Gannett Publishing). By 2015, Paula worked her way up to Director of Sales Operations for The New York Times Regional Media Group. Prior to her current role, she transitioned to the hospitality vertical as Director of Sales and Marketing for Aimbridge Hospitality. Her main objective was to build the hotel’s reputation through direct and indirect marketing initiatives.